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The Cookie Monster Helps PrintTracking cookies drove digital advertising dominance. But the cookie era is ending due to privacy concerns and new legislation. Thus, the ad world is looking for alternatives. Printers, it’s time to begin presenting the new-age, variable data-driven print technology as the new and better alternative to digital.
Future-Proofing CX To Stay AheadForbes interviewed former print industry analyst Matt Swain about leveraging customer experience (CX) for a competitive edge in the current economic environment. Swain shares that the bills, statements, letters, notices, and marketing, informational, and regulatory materials are critical to how clients perceive a company’s CX and innovation.
Sensitive Topic: Co-Worker Substance Abuse ProblemThis FastCompany article can be of value to those needing to discuss suspected substance addiction or abuse with a co-worker. The author, a former drug addict, shares strategies and tools to help co-workers navigate a difficult situation. The critical aspect of the discussion is compassion and patience.
What is Your Unique Value for Key Clients?As a print leader, measuring how satisfied your customers are with your services is vital. Your unique value may be defined as the distance between you and your competitors as measured by your customers. This article discusses a structured, measurable approach, and the results are worth your time and attention.
Successful Businesses Embrace Digital TechnologyAs a leader, developing digital fluency is vital for your team. It involves basic digital skills, ability to navigate complex software applications, and adapt to new technologies. This article reviews how a leader doesn’t teach people how to use something; you explain why they’re using it and the value it delivers.
Highly interactive, information-rich demonstration productions for live delivery to in-person and hybrid prospect audiences.
Developing the BusinessYour Thoughtful Customers Are Correct To Be NervousWe’ve had a few well-run Peer Group Members recently experience unexpected "uncollectable bad debts." To collect a potentially serious late, significant outstanding balance, I’d learned to reverse engineer my customer’s position, and often, purposefully make a friend.
Wow, Your Customer is Obtaining Other BidsKnow your numbers and estimate appropriately for a specific project -- do not allow customers to devalue your value! Customers may have a number in their heads that have no bearing or likeness to the actual project. Stand tall and do not give in to their belief that the project should be cheaper (how the heck do they know)?
Featured News
o Dilley Printing Invests in Enhanced Efficiency with the Purchase of a Komori GL40...
o Quadient Announces Experience Partner Award Winners at Inspire Days 2023
o Graphic Arts Advisors Represents Third-Generation Company’s Printing Division in...
o Minuteman Press Franchise in Tigard Celebrates 35 Years & Transitions to 2nd...
o Crawford Tech Expands its CrawfordTech Academy With New Gold Level Courses
o Madison Advisors' New Brief Offers Methodology for Finding the Right Outsourced...
o Minuteman Press Founder & CEO Bob Titus Reflects on 50 Years in Business
Robert Welford Robert Welford appointed as President of Xeikon.
Errol MoebiusErrol Moebius will transition from Vice President at IST America to CEO and President on April 1.
Bill BonalloBill Bonallo will be retiring from his role as CEO and President at IST America as of April 1.
Tom VendettiTom Vendetti is the new Direct Sales Manager for North America at Kernow North America.
Jessica BüttnerJessica Büttner appointed Group Environmental Impact Manager at Domino Printing Sciences.
Dr. Portia YarboroughDr. Portia Yarborough joins Michelman as CSSO.
Kathleen StarkKathleen Stark was appointed to the Mid America Paper Recycling leadership team as the Controller.
Good Karma for 5-Year-Old's Act of CharityIn 2010 a 5-year-old girl upturned a big pink piggy bank and took out her savings of $61.38. Juliette and her sister were determined to help the island nation of Haiti, which an earthquake had just ravaged. Thirteen years later, Karma rewarded this good deed.
Additional News
o Aleyant and Canon U.S.A., Inc. Extend Relationship with Integration Between Aleyant Pressero...
o Tecnau Opens New Automation and Smart Packaging Division
o Color-Logic Certifies Mimaki JFX600-2513 Flatbed UV-LED Printer
o Siegwerk to Exhibit at InPrint 2023
o PRINTING United Alliance Retains ACG Advocacy for Increased Lobbying Efforts, Presence on...
o Fedrigoni Receives APR Certification for RI-MOVE Products
o Koenig & Bauer With Improved Profitability in 2022 on the Basis of Its Preliminary Figures
o Ultimate Impostrip 2023: Raising the Bar to Superboost Your Productivity
o drupa 2024 Focuses on Key Future Themes with Special Forums
o FASTSIGNS International, Inc.,Names U.S. and Canadian Vendor of the Year
o SpencerMetrics Joins Industry-Leading Providers As A Member Of HP SmartStream Solution...
o DTM Flexo Services to represent All Printing Resources in Canada
o HEIDELBERG’s Print Media Performance & Training Center Adds More Classes
o ICScolor Improves Remote Director Digital Proofing Color Accuracy Using
o Koenig & Bauer Strengthens Market Presence in Vietnam
o Checkmk Earns Spot on G2’s 2023 Best Software Awards for Top 50 IT
o Ultimate Impostrip BetterPDF: Re-engineering PDF Files for Production Efficiency
o Canon U.S.A. Offers Robust and Reliable varioPRINT 140 Series QUARTZ
o Quest Software Announces Enhancements to KACE Cloud
o Radware Full Year 2022 Report: Malicious DDoS Attacks Rise 150%
o Tecnau 2023 Kick-off and Product Outlook
o MPS Monitor Confirms its Industry-leading Cybersecurity Posture by achieving SOC 2 Type 2...
o Solimar Systems to Demonstrate the Benefits of Optimized Workflow Alongside
o Macaran Delivers Authentic Brand Custodianship with Help of Gallus Labelmaster
o Solisco Installs First HEIDELBERG Speedmaster at Scott Plant