Graphic Arts Advisors Represents Third-Generation Company’s Printing Division in Sale to Mail Manage
FOR IMMEDIATE RELEASE
Contact: Mark Hahn, 973.588.7399 mark@graphicartsadvisors.com
February 24, 2023 - Asheville, NC - Graphics Arts Advisors is pleased to announce the acquisition of Daniels Graphics printing division by leading Allegra franchisee, Marketing Print Mail, completed in June.
COO/CEO Jami Daniels engaged Graphic Arts Advisors (GAA) to find a buyer for the printing division of The Daniels Group, a multi-faceted communications company about to celebrate 75 years in business. Mitch Evans, GAA Managing Director, was the lead advisor on this engagement.
“My grandfather started the company in 1948 as a secretarial service. My father grew it into a large commercial printing company,” Daniels said. Today, The Daniels Group has a robust business in the customer service space including virtual receptionist service; a medical answering service; live chat, text, and email support called Brightbell as well as a product fulfillment operation named Ernest.
“Previous to Covid, we had focused on marketing portals and related support. That business depended heavily on events and tradeshows—more than I realized at the time. We had a brisk digital business, but our offset business never returned to where it had been during 2019 and the beginning of 2020 when Covid hit.” So Daniels decided to sell the printing division.
“Jami let her top management know that she was going to market the commercial printing company and they were instrumental in providing information and helping advise Jami in the final decision to sell to Allegra,” noted Evans.
Daniels noted that several things about the printing portion of her business made it attractive to Allegra: solid account relationships, strength in the marketing portals space, and accounts unique from Allegra’s. She said the company’s grit also stood out: “We have a reputation for quality and for tackling projects that are hard.”
GAA was integral to the sale because of its comprehensive knowledge and connections in the graphic communications industry nationwide. “The people that I knew that I thought would be eager buyers turned out not to be,” said Daniels. “I am pretty sure I would never have found my way to Allegra if GAA hadn’t been involved.”
About Graphic Arts Advisors, LLC
Graphic Arts Advisors, LLC (graphicartsadvisors.com) provides industry-specific M&A outreach and advisory services, as well as specialized consulting services for company owners, senior management, directors, investors, and lenders in the printing, packaging, mailing and fulfillment, signage, marketing production services, and related graphic communications industries. Graphic Arts Advisors publishes The Target Report, a leading monthly trade commentary and overview of industry direction based on publicly reported transactions.
